"Offering more video content is one key to unlocking the value of social media. Brands should create more video for use in social marketing and publishers should increase social media marketing efforts to attract more engaged digital video viewers." The U.S. Digital Video Benchmark, 2012 Review - Adobe Digital Index http://blogs.adobe.com/digitalmarketing/digital-index/if-content-is-king-video-is-heir-to-the-throne-2/