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Psycho Spikes
Two Runners, a Jogger and a Cry-Baby: How a Bad Advertisement Became a Good Motivator
Does this make me want to continue running? Yes. Does it make me want to buy their merchandise? No. I may not run a 5 minute mile, but damn it, I still get out there and run and that makes me a runner. I do it for my health and for my sanity. So fuck you Izumi. I won't be buying any of your elitist, overpriced shit anytime soon.
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