Media relations

Immersive technologies—virtual reality, augmented reality, and mixed reality–have the ability to reshape storytelling and reporting. With increasing numbers of news outlets utilizing these new mediums, journalism is headed in a new direction.

Here’s what a PR agency isn’t going to tell you: the future of PR is going to rely on your own personal brand and self-promotion. And I, for one, am so glad. For some of you, the concept of public relations in 2021 might be almost unrecognizable. Social media influencers are getting press features in […] The post The Future of PR and Why You Need a Personal Brand appeared first on Claire Bahn.

It goes without saying that public relations in 2016 is far more complicated than it ever used to be.

Every organization depends on its reputation for success. Customers, employees, investors, journalists and the public all form opinions about organizations they come across. Public relations and PR consultants are on tap to make sure this opinion is positive.

Tommy Shek breaks down the different types of public relations in his latest Medium article: #PublicRelations

Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.

Interviewing businessman on press conference

publicity www.pamperrypr.com

All too often, external comms is the last to know. Reverse this trend by adopting a journalistic mindset and taking a more rigorous approach toward storytelling. A public relations executive for a Fortune 100 company once said with a sigh, “Sometimes, I think I knew more about my company when I was reporter.” In some […]

If you are thinking about beginning a career in PR, there are a few things you should consider before jumping in. 1. Establish Your Expectations...