Personal branding strategy

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two different types of personal branding

Your personal brand = realizing your true identity. This is an incredible point in time where you can get paid for who you are, not just what you do.

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a person sitting on a couch with a laptop and notebook in front of them text reads brand strategy workbook get the free canvas template

Brand Strategy Development is one of the most important tasks you can do as a creative entrepreneur. Brand Strategy helps you gain clarity in your message and confidence in your brand. At Katie & Co. Design, before we begin brand design or web design, we start with brand strategy - making sure that you're able to work smarter, not harder. Check out this blog post to get your FREE Canva Brand Strategy Development Workbook.

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pie chart describing brand strategy. The sections are 1.) vision, 2.) value, 3.) voice, 4.) visual identity

Before you jump into the visual identity design portion of your branding, take some time to develop a comprehensive brand strategy. What is your brand vision? Who do you serve? What pain points do they have? What value are you offering to them that your competition does not?

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an info sheet with different types of brands and their logos on it's side

If your company advertises various products or services, your brands will most likely fall into one of these brand architectures. Which approach to take depends on your market segmentation and product portfolio. Here is a simple summary for each. 1. Branded House: Single master brand spans all products and services, creating a unified identity. 2. Subbrands: Main brand supports distinct products with unique identities under its umbrella. 3. Endorsed Brands: Independent brands are endorsed…

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an info sheet with the words branding and marketing

These comparisons have been visited often, but I’m taking an approach that makes their differences easier to grasp. Branding builds identity, shaping how you are remembered. Marketing drives engagement, connecting brands with their audience. Success comes from aligning branding and marketing strategies seamlessly. Follow @kenny.kenray for more mindset shifts to branding and design. #infographics #infographic #brandmarketing #brandingdesign #marketing #brandstrategy #corporatebranding #se...

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a woman standing in front of a wall with the words what's your brand story?

Story of your brand is not only how and why you started your business. Actually, that is not it! You're NOT the hero of your brand story - your customer is. Learn how to use it to your advantage and connect with your customers to make your brand irresistible to them.

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Building a new brand? Here's a shortened framework to developing brand strategy. Make sure to save and share with your audience.
>>> Building a personal brand? Click the link to get the FREE brand Alignment Worksheet that will help you build the fundaments of a purposeful, aligned, authentic brand in 5 steps!
howtocreatebrandstrategy #brandingtips

Building a new brand? Here's a shortened framework to developing brand strategy. Make sure to save and share with your audience. >>> Building a personal brand? Click the link to get the FREE brand Alignment Worksheet that will help you build the fundaments of a purposeful, aligned, authentic brand in 5 steps! howtocreatebrandstrategy #brandingtips

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the brand archetys for brands

Unlock your brand's archetype potential. When correctly identified, brand archetypes reflect a brand's personalities and better align personality types with specific customer personas. Innocent: pure and optimistic, seeking simple, uncomplicated happiness. Sage: wise and knowledgeable, offering guidance and insight. Explorer: adventurous and curious, driven by the desire for discovery. Outlaw: rebellious and bold, challenging norms and conventions. Magician: visionary and transformativ...

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the aligned brand diagram with four circles in each circle, and three different words on it

Ena | Brand Strategy & Inner Guidance on Instagram: "Being your authentic self, Serving your community and recognising their needs through competence, resonance, analysis, asking questions, active listening, building trust & observation. #brandstrategytips #brandconsulting #growyourbrandonline #personalbranding #strategicbranding #brandstorytelling #brandstrategymatters #creativeentrepreneurs #personalbranding101
#marketingstrategytips #brandstorytelling #nightowlnationsmallgroups"

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