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Formula 1: Pure Exhilaration • Ads of the World™ | Part of The Clio Network
Formula One cars reach speeds of up to 375 km/h. When watching a race live, the cars pass so fast, you don't really see them like you do other races. Instead, you feel the race through the sounds, the rumbles on the track, and the atmosphere. You don't just watch a Formula One race, you feel it. I wanted to create the feeling of speed and created the visual solution of the cars zooming past using motion blur images. To promote it in Outdoor, I aligned the cars on transparent glass surfaces…
