Over 10 years ago, we started Pitaya Plus with 1 fruit and a simple mission; to promote sustainable farming, create jobs in communities that we source from and produce the healthiest products possible💞 Today, we are very excited to share our new brand, PITAYA, and announce that our mission is now extending into new superfruit communities around the world to bring you the healthiest superfruits around! Click to see our new superfruit family that will be launching at a Whole Foods near you 🛒