What the eff is a Brand Archetype?
The Maverick // Brand Archetypes // The Maverick is also called the Outlaw, Rebel, Misfit, Revolutionary, or Activist. Maverick brands strive to triumph & change the world by promoting revolution. They’re usually known for promoting change, shock, rule-breaking, and outrage, so their customers always feel like they’re part of the change with the brand. // Find your Brand Archetype now at gofilament.com/what-the-eff-is-a-brand-archetype
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