Retro makeup*

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According to Tangee in the 1930s, a woman's lips could be too red, smeary, glaring, and painted for a man to kiss.
Vintage Beauty and Hygiene Ads of the 1930s (Page 71)
Vintage Beauty Ads | Vintage Beauty and Hygiene Ads of the 1930s (Page 71)
1936 Ad Max Factor Hollywood Make-Up Studios Claudette Colbert Actress
1936 Ad Max Factor Hollywood Make-Up Studios Claudette Colbert Actress DL2
Vintage VIPs/ Celebrities in Ads of the 1940s (Page 2)
vintage beauty ads with celebrities | Max Factor Hollywood Cosmetics – Yvonne De Carlo (1947)