If you’re having trouble identifying your Brand Archetype, let me simplify it for you. I reverse-engineered the 12 brand archetypes into four segments based on how you want to be perceived by your customers. 1. Ruler | Sage | Innocent: If you want to be your customer’s guide 2. Hero | Creator | Lover: If you want to be your customer’s inspiration 3. Everyman | Jester | Caregiver: If you want to be your customer’s friend 4. Outlaw | Magician| Explorer: If you want to be your customer’s chee...
Brand values are the fundamental beliefs and guiding principles that shape a brand’s identity, behaviour, and decision-making processes. It’s like your compass and North Star, guiding every key decision. They reflect what the brand stands for, influence its corporate culture, and guide how it interacts with customers, employees, and stakeholders. Use it as a checklist to stay true to your vision and mission. Follow @kenny.kenray for branding and design mindset shifts. #brandstrategy #bra...
Here are some tips to help you create beautiful designs by combining fonts. Even experienced designers can find it tricky to pick and combine the right fonts well. Have you ever noticed that designers typically use only a few typefaces in all their work? I only use Roboto fonts on my feed, combining different weights and sizes. Through this infographic, I’ll try to simplify this complicated process. Follow @kenny.kenray for tips that will improve your design strategy. #designinspiratio...
Usually, my clients have established their vision and mission before engaging with us. However, we work with them to craft a more compelling message while keeping the essentials intact. Vision and mission are the cornerstones of every successful business. A clear vision inspires direction and long-term goals, while a strong mission drives daily actions and purpose. Together, they align teams, build trust, and communicate values that resonate with customers, shaping their loyalty and perce...
adorable cute playful creative cartoon illustration coffee shop branding logo design
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Latte, Hot chocolate or coffee, cocoa and whipped cream in a red mug. Banner for coffee
Latte, Hot chocolate or coffee, cocoa and whipped cream in a red mug. Banner for coffee shop, cafe bar, barista. Vector illustration for poster, banner, flyer, advertising, publicity, promo, menu, menu, #shop, #Hot, #Ad
